> Client Agreement
> Candidate Application
> Privacy Policy |
|
Entering a new international market is an exciting, long-term, risky and costly venture that if done well can be hugely profitable. The key is planning and research for which the value of applying language and cultural awareness cannot be underestimated.
Austrade points to Australia's migrant communities and international student graduates as a great resource for cultural understanding of potential target markets, advising that using their skills may provide Australian exporters with a potential edge over many other exporting nations.
Culturally sensitive and aware staff employed in your company from the target market enhances your company's ability to sell in your target market and can give you significant competitive advantages over competitors at the market research stage and in conducting business dealings and beyond:
ADVANTAGES IN MARKET RESEARCH
- gives you access to advice on cultural aspects of product design, packaging and labeling to avoid obvious errors in presentation
- gives you cultural insight in determining the marketing mix - product, place, price, promotion
- facilitates effective fact finding and evaluation of the overseas market with informed advisers
- provides an in-house authority on market demographics, attitudes and values, income and ability to buy, religious sensitivities
ADVANTAGES IN BUSINESS DEALINGS
- conveys the message you are interested in meeting clients' needs
- allows you and your client to feel comfortable
- allows you to effectively build relationships
- allows you to easily explain the benefits of your product
- facilitates understanding of regional characteristics and idiosyncrasies
- facilitates negotiation and final delivery
- allows you the potential to act as your own exclusive distributor, communicating directly with retailers
- allows you to better react to emerging situations
Canvassing > |
|
